(upbeat music)
-: I'm Joe Kurtenbach with Guns & Ammo
and I'm joined by Ronelle Franklin.
We're here at the Lockdown booth.
And Ronelle, we've been kind of watching Lockdown grow,
for years now.
Could you give us a little summary of all the things
that Lockdown is into these days.
-: Oh, there's just more and more things.
I mean we're doing all the really fun stuff
working really hard to, you know, get out of the vault.
We've been on the vault for over a decade.
Now we're taking it to the next level.
Getting your firearms safely out of your vault,
securing them, monitoring, keeping them accessible.
-: Yeah. I think it's important to note that,
you know, you guys have really taken,
gone from that vault storage and organization into the park.
We've got the monitoring and security devices
for that extra peace of mind. And now, as you said,
you're coming out of the vaults
and we're getting the guns more into your life.
So what are we looking at today?
-: Well, Lord knows. We'd like to show off the guns,
(Joe laughing) right? We love guns,
we love these pretty pretty firearms.
So what we're launching this year is
our Vault Wal organization system.
We, needed to build a wall.
And we found that there was, you know,
we really wanted to make a cost-effective,
very consumer friendly Vault Wall organization system.
And we did it.
-: Yeah, no, I mean,
I think we expect something like this from a certain tool
companies, or, you know, maybe
when you're doing your garage renovation, you know,
you go to the local home Depot or Lowe's or whatever,
but you guys are coming at the same kind of problem
organization, storage display,
but from a strictly firearms perspective.
And I think you've got a really good solution here.
So what are some of the aspects
of what we're looking at here?
-: Well, you know, and it's...
You hit the nail on the head.
There's strictly firearms solutions,
and then there's a strictly tool organization solutions.
And what we did is we combined both of them.
So we have, you know, two sizes,
so it really can adapt to any space.
And what...
The main differentiator for ours is that
we came out with firearms specific pegs,
very secure, you know, they lock in a little bit
just to make sure that your firearm doesn't come fallen off
when you go to pull it off the wall.
-: Yeah, absolutely.
-: But you know, sometimes you want a firearm hook,
and sometimes you just need a regular everyday hook
to hang a bag,
so we made sure that our proprietary design
works with standard peg wall hooks.
-: So, if you've already got an organization system,
this could be the upgrade,
you're not gonna have to replace everything,
you can still use a lot of those kinds of common containers
if you will?
-: All the common containers.
So that makes it, you know, build a...
Put it in your vault room,
put it in your house and just make a beautiful display.
Use it in your garage for the rest of your firearms gear,
and your camping gear, and your hunting gear.
You know, you can buy a 50 pack of pegs off Amazon
and hang all of the things,
and only have to invest in these hooks when you have to.
-: Yeah. Well I think, you know we mentioned earlier,
or you were telling me that
you guys even kind of doubled down on the durability,
especially for some of the heavier stuff like firearms,
cause these aren't always light.
So you guys have kind of two weight classes for these?
-: We do. Yep.
So there's a standard version, the heavy duty version.
Now what's great about that because there is of course
a cost difference, but visually there're identical.
-: So you can mix and match the boards?
-: You can mix and match them.
-: And you're still going to have the right aesthetic
if you will?
-: We are, you are.
So, you know, when you're doing a really large wall space,
you know, $10 per panel doesn't seem like a lot
until you're buying 15 panels.
So with them being visually identical,
you can have one section and only use the heavy duty panels
when you really need them.
And luckily, thanks to our ease of installation,
all the panels are independent.
So no racking system, no cleats that you have to install.
Anywhere, you can install our screws
into any of the holes along the top from the bottom.
So you're guaranteed to find a stud and you can start small
and expand. You know, it's the Lord knows.
You know, firearm.
(Ronelle laughing)
-: Honestly, just like what goes in your safe.
You might start with one size vault, you know,
but you're always going to fill that up.
So the last thing I kind of want to touch on
is we've got hooks, we've got shelves,
we've got all the accessories,
how are people going to be able to know which components
or, you know, how are they gonna be able to order these
from Lockdown?
-: Yes, so we are also working on and I'm very excited
it will be available at launch
right around the March, April timeframe.
It's our vault wall builder.
So you'll be able to go on our website
and just like an Ikea room builder,
drag and drop the pieces that you need,
build up the firearms, be able to print this out,
and you've got this little, nice little template
for when your firearms arrive.
-: That is very cool.
So if people want to find out more about your walls
and other Lockdown products, where do they need to go?
-: Go to lockdown.com and follow us at out lockdown secure,
because we're always doing fun stuff
and I can't wait to show you how we launched these.
We have a really really fun, very engaging launch plan.
So make sure you're following us on social media.
-: I'm looking forward to it Ronelle.
Thank you very much.
(upbeat music)